Korea: Final Reflection

Based on research I did on Korean product design before I arrived in Korea I found that is was technologically advanced and that there products had an incredibly wide range. I wasn’t exactly sure what to expect to see when I arrived. I think that the case where ever you go though. The pictures you see on google aren’t very good at representing what the country is actually like. Which is why the only way to really know what a country is truly like is to visit it, and not the places where all the tourists go.

On arrival in Korea, I thought it was really weird that most of the technology in the airport was out of date with old arrival and departure boards that are run off lights instead of glossy flat screens, which is even more unusual when you look at Heathrow. Though when we stood outside we saw the architecture of the buildings looked like something had landed out of space straight onto the top of the airport building.

 I wasn’t sure how to reflect on Korea until I started remembering thing Id seen, they reminded me of similar things that occur in different cultures that I have experienced. With my dads job we were moved all over the world since I was 2, I spent time in Kuwait, Thailand, and the USA. So as part of my reflection on my time in Korea and researching the Korean culture I chose to reflect on the British, Kuwaiti, Thai and american culture as well, with the similarities and things that other cultures have adopted as their own.

 In the British culture a cup of tea is known as the quintessential British drink, even though it was adopted 350 years ago from China. When the Chinese have been allegedly drinking it since before 2000 BC. Another thing that I noticed on my return to the UK was all the different types of food we have here, its weird to think  but we have more restaurants of others countries food then we do our own. I think the only place you can truly indulge in British food is at a pub or chippy alley, or round your own table for Sunday dinner. This is just one example I will be making during my reflection presentation.

In a final reflection, my time in Korea has defiantly had an effect on me, and will continue to have an effect on my design process, as  I am now able to see certain dots connecting up. Seeing theses connections has helped me to understand how products and cultural aspects are able to flow freely into other cultures, whether they are right next door or half way around the world. I think the main thing that will and probably already has started to change my design process is what Rich Parc presented to us, his 10 commandments. I think I will use these to help me in all future projects I complete as they are a great refining method.

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Korea: DMZ trip

 

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I think the DMZ is a place where there is still a lot of pain and determination for control on both sides.  It is the only DMZ – demilitarized zone- in the world, due to a cease-fire over 60 years ago now. Though it was been turned into a split state of military force, painful memory and moments, and a tourist destination. It seems odd that this is a place people would go, on a school trip or historian trip defiantly a place to go, but on a holiday its a bit weird. I was very interested in visiting it as its a once in a life time opportunity, but also because of the history behind it.

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our guide was an american military officer, it was strange because on all tourist destinations and tours there usually just run by a tour guide or group. So to be somewhere where it requires an escort by military force shows how unstable the border still is. As can be seen by the picture above there are several south korean soldiers who are called “rock soldiers” they sever for 21 months. They really do look like rocks too they stay perfectly still and all wear black sunglasses so you are unable to see there eyes, one of the ways to show power. The american soldiers who live in the JSA and serve on the border have a station of 12 months.

The stories we were told while on the tour were both horrifying and yet pretty petty. The 2 flag poles; South putting theirs up first as it was a gift, it stood 100 meters tall, then the north putting theirs up of 160 meters high. The flag poles are probably the one thing that remains the same height as they were originally built. Where as everything else was changed to become equal height, whether it was the guard posts, or even the two buildings that stand opposite each other, in the photo above the building in the background is the north korean building, when it was first built it stood higher then the south korean building did, in some way of trying to show that the north was more powerful and better then the south. The south then rebuilt there building to stand at the exact same height as the north korean building as to so they were equal in power with them but chose not to build any higher so this seemingly petty “Battle” would continue. This seemed quite funny, almost like an older brother always being taller then there young sibling and constantly showing that.

I think one thing that we seemed to be blissly unaware of was how dangerous a place we were actually in, we all kind of giggled when we first saw the american military on our tour bus with his side arm strapped to he waist. We all found it pretty funny and the same time being scared out of our minds when our tour bus stalled and started to roll down the side of the mountain that just happened to have mine fields on both sides. I guess being on a tour with a bunch of tourist and a guide that you’d think those things wouldn’t be real but in a place like that they have to be. it was a little scary, though i think most of us just laughed it off.


Korea: Busan trip

on one of the days we were in korea we took the KTX train to busan, where we went to the university there and got to interact with the students on product design the whole day.

this was a very interesting experience because we got to see around the university, the facilities they had were very different to what we have at cardiff met. For starters the first thing we saw when we entered the university was a series of models that had been made as part of a show.

above are just 3 models of cars that the students had created, we were told that they were made from a basic blue foam model with clay over the top to create the details. They obviously had some plastic polymer over the top of that whether it had been vacum formed or cnc im not sure. more likely cnc. but from the quality of this work and the other models at this show it showed me what was possible to make as a final model and how we dont do that over at cardiff met. I would be very interested in learning how to do a blue foam and clay model as a new technique. The other reason these models are so pretty is because getting plastic full scale and small scale models made in korea is a fraction of the price that it would cost in the uk. which is also very understandable. Another major difference that we all found very interesting was the fact that a few years ago the university didnt even have a work shop. When i entered the work shop i expected it to be a lot bigger then the ones we have a cardiff met considering the craftsmanship that went into the models above. However it was one small room with maybe 5 machines in it. I was very surprised by this as i was expecting rows on rows of 3D printers and Cnc machines.

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the korean students we spent the day with were all product designers. An interesting fact that we were told was that there was only 3 boys on the course, because this field was still considered an artistic course which was meant to be for girls. Where as in the uk it is the opposite, weve only got 5 girls on the course with an additional 3 korean exchange girls, with there being over 35 boys on the course with us.

One of the things that i found funny was how we stepped into the university and there was giggles everywhere. It was quite funny as that not what you  expect to hear, but in most places in korea there not used to seeing foreigners. which is very understandable but instead of pointing and staring while whispering to the person next to you (which is what we would do in the uk) they just quietly giggled to themselves.

during the day  we were able to have a special incite into how life really works in korea. We were still doing touristy things but we were able to talk to the students about there lives and other stuff. also the experience of being in the opposite end of the country to seoul showed us a different side to korea in itself, as we found it to be more traditional, for example we went to a korean market, which they obviously have in seoul as well but this one felt a lot more authentic, there was a giant fish section and they were dried fish as it had been in seoul but they were live. I was staring at one of the stalls when the women who owed it stood up and started throwing water over everything (including my shoes) the oyseters began moving looking as if they were trying to escape from the orange bucket they were in, it was very odd. because even though everything was still alive they werent in tank and being kept properly alive just alive enough to keep it fresh. the students gave us an incite that we hadn’t had before. which was unfortunate because if we had been able to go to SADI  we might of been able to develop our projects better, by having more primary research and primary views on the culture from the korean students.


Korea: project – primary and secondary research

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Shop inside an indoor market, had many product of ginseng, obviously has many properties in korea, this tea came in a gold and red box with a large image of the ginseng root on the front. The packets are granulated ginseng root which you would stir into hot or cold water, then add honey to if you wanted to… a bit like lemsip. There was also a honey marmalade jar which I was also told that was good for colds. This shop also sold ginseng liquor and candy ginseng. The same man told me that pomegranate tea was customary for women to drink on a regular basis as it was good for women has it has a lot of iron and vitamins in it that help women and also is good for blood.

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I noticed several things when I went to a few pharmacy… no computers of any kind… only paper notes and prescription pads…. Two girls in the middle of the room who dealt with money and the tills… several people talking to people over the front desk … several people getting the medication slips and finding the correct medicine required … when we walked in we said it does smell like a pharmacy but not a typical pharmacy like in the uk, more like halls mints, very clean and chemically but not an annoying smell… all the packaging in the pharmacy is typical boxes or pill bottles. But differs with the very bright writing and images that help to clearly state what it should be used for.

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taeyangin, taeumin, soyangin, and soeumin (developed late 19th century)

Congenital formation of certain organs (own symptoms and treatments)

TY; strong lungs and weak liver

TE; strong liver and weak lungs

SY; strong spleen and weak kidneys

SE; strong kidneys and weak spleen

 

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Acupuncture is described as a holistic form of healing (aims to remove the underlying cause  rather than suppressing the symptoms)

Branched out into cosmetics: safe natural way to reduce the signs of again that’s not invasive as plastic surgery (needles work to improve muscle ton in the face and neck while also treating internal imbalances)

  • Back pain, knee pain, facial pain, arthritis, stroke, hypo tension, depression, gastric ect.

 

10

Herbal medicine is NOT ONLY used to cure illness

Preventive measure (tea)

Tea;  root of plants, fruits and bark of the plant

“yakjeon Golmok” alley of medicine stores

 

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Mixing 3 tablespoons of pom juice in 7 ounces of fluid: 16% of daily value of fiber 10% of potassium based on a 2000 calorie diet

Potassium helps lower blood pressure and maintain a steady heartbeat, while vit K is needed for healthy bones and blood clotting

Antioxidants; help the body fight and prevent our cells from aging/ boost immune system, fight and lower the risk of cancer and prevents diabetes.

Benefits; antioxidants and nutrients , lower risk of cancer and diabetes, prevents blood plates from clumping together(the same if u were taking a daily aspirin), people with heart disease allows more oxygen to get to the heart, anti-inflammatory properties (slowed down joints conditions such as osteoarthritis) protects body cartilage and reduces pain to do with joint conditions.


 

NOTES AFTER PRESENTATION

At he end of the final presentation do a round up of global citizen .. and reflect on the final differences

Difference between the tea bags and how they work… do at the beginning and the end and show how the design is Korean but is also allocated for the uk….

ARRIVED IN KOREA THESE WERE MY FINDING AND I LIKED THIS (REBBECAS MEDICAL PACKAGING)… THE SHOW THE PRIMARY RESEARCH …

PRESENTATION STYLE BIG PICTURE SO THAT THEY CAN BE SEEN PROPERLY

TARGET MARKET ?????? WOMEN???? OR TEA DRINKERS


 

CONTINUED RESEARCH

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  • hazer baba turkish tea
    • 0% of all daily values
  • nous persain tea pyramids
    • hibiscus,apple, blackberry leaves, liquorice root, pomegranate petals, natural pomegranate flavoring, other natural flavours
    • 0% nutritional values
  • pomegranate green tea Twinings
    • green tea and natural flavoring 18%
  • tetley raspberry and pomegranate tea
    • no nutritional values
    • green tea, natural flavoring, raspberry pieces (1%) and pom juice granules (1%)
  • DONT HAVE THE HEALTH BENEFITS OF THE VITAMINS AND DAILY VALUES GIVEN BY POMEGRANATE JUICE

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  • biona organic pomegranate juice
    • per 100ml; 0.7g protein/ 16.7g carb/ 0.6g fat
    • 100% organic pure pomegranate juice (not from concentrate)
  • pomegreat 100% prue pom juice
    • 100% pure pom juice
    • 100ml: 11.6G carbs/ 11.6g Sugar/ 0.3g protein
  • Pom wonderful 100% pom juice
    • described as a no added sugar / preservatives or colorants./ not a low calorie food/ good source of potassium/ gluten free and flash pasteurized
    • 8oz; potassium 600g (17%)/ carbs 38g (13%)/ sugar 32g
  • ONLY JUICE TO BE LABELED WITH POTASSIUM
  • WHERE THE FIBER THAT IS CLAIMED TO BE IN POM JUICE

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  • 4 MAIN IDEAS
    • juice with herbal tea mix
    • herbal tea/ blooming tea
    • smoothie
    • fresh made pom juice
  • pomegranates are rich in Vit C, Pottassium and fiber is found in the seeds and contains 48% of recommended daily Vit C
  • you can freeze the seeds and make them last for up to a year
  • juice (fresh) can be kept for 3 days / or frozen for up to 6 months

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  • based on pom juices health properties i thought the elderly would be a good target market
  • but based on cultural values in korea i believe it should be aimed more at 35-50 year olds both men and women
    • as at these ages people are more prone to heart attack which leads to complications and heart disease also diagnosis of diabetes with an ave of 63% being diagnosed between the ages of 40 -64 yrs old
  • most deaths from heart disease are caused by a heart attack
    • 124000 attacks in the uk every year
    • 11% & 15% admitted to the hospital with a heart attack die within 30 days
    • chances of dying increase with age and is increased in higher in women than men
    • 1 million me and 500,000 women living in the uk who have had a heart attack with more than 900,000 under the age of 75

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  • main list of big idea point for me to develop from
  • research shows that the seeds are a main source of the vitamins and fiber content (as well as the juice itself)
  • therefore a: smoothie/ non-strained drink/ dried seed or one shot drink would be most viable for my target market and allow the product to be as useful as possible
  • pom juice on the market currently is strained so that it is smooth with no bits of seeds in it .. which i can only assume is based on consumer satisfaction

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  • DEVELOPMENT OF IDEA
    • ive noticed everywhere we go for food there is already a stacked of metal water cups on the table and either corn tea or buckwheat tea
    • there about half the size of a regular glass
    • so i thought i could use that part of korean culture in my project tieing in the design and functionality of the metal cups

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  • i thought it would be a good idea to look into traditional ceramic cups as well, as they are all very detailed and are in lot of different style

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  • by looking into traditional ceramic cups i realized i could take the project in 2 ways either
  • taking a traditional design for a korean or its tea cup
  • a typical drink where you would shake/open/drink and then throw it away
  • going off that i did designs for both options

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  • what am i designing for ?
    • health
    • easy access
    • full nutrients value
    • traditional korean values
  • what do health drinks look like in the uk
  • as seen earlier drinks that are advertised to help with health problems lie

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  • i have chosen to make a cup with a traditional korean tea cup design with a blending mechanism in it so that the consumer gets the full health benefits and nutrients from the pomegranate fruit and seeds

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  • through this project i used traditional korean value of medicine, as they are quite focused on preventative measures and i focused on traditional korean tea cups as main featured in my design .
  • my global citizen steps in the brooks format
    • then by reflecting on existing products and how daily life is in the uk, i changed my initial design to fit in with uk values
    • changing the cup from a mortal and pestal concept to the blender concept
  • as in the uk we are usually in a rush, however we always make time for our morning coffee. so by changing it to a blender run off batteries or chargeable it make the cup portable and quick and easy to use anywhere
  • i also thought the blender would fit better in the british culture as were not very happy when there are big heavy bits in our drinks
    • which when i experimented with a pomegranate i found happened a lot and they all ended up in the bottom of the glass
  • helping me to complete the cross cultural section of the brookes format

 

UNFORTUNATELY I WASN’T ABLE TO SAY ALL OF THIS DURING MY PRESENTATION AS THE TIME ALLOWED WAS NOT ENOUGH. AND EVEN THOUGH MY FEED BACK WAS GOOD AFTER THE PRESENTATION IN KOREA… I AND MY TUTORS BELIEVE THAT IT WAS A GOOD PROJECT AS A DESIGN PROJECT BUT FOR THE PURPOSE OF THE TRIPS I NEEDED TO TAKE IT IN ANOTHER DIRECTION, BASING MY PROJECT MORE ON THE CULTURAL ASPECTS OF KOREA AND REFLECTING UPON THOSE.


Korea : project – ideation

  1.  traditional korean tea cup style
    • 3 part cup
      • lid
      • main cup
      • compartment for straining tea or crushing pomegranate seeds and fruits
    • can be used to crush pom seeds to get the juice then place the rest of the seeds and pom fruit (to do whatever they want with them)
  2. Christmas set box traditional cup (water cup design) with full pom juice and different korean herbal teas and possibly korean honey
  3. throw away, a one-shot drink, full juice no-added sugar or fruits/ though it needs to be super blended to allow to get the seeds properly crushed
  4. self stiring mug
    • compartment with blades
    • compartment for juice
    • push down on cup to blend

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Korea: Rich Parc Lecture

“GOOD DESIGN THINKING”

  • finding what good design is?
    • coke bottle
      • ergonomic
      • aesthetics
      • branding it clear
      • design in a useful way (non-slip edges on the bottle)
  • interaction with the item is very important (ie ipods have a lot of information but has a very easy efficient interface
  • THE GOOD THE BAD AND THE UGLY
  • what are we looking for?
    • aesthetics
    • function
    • usability

1900 ————————————————–2000

  • form, function,needs,emotion,fashion fantasy
    • all things that designers have used or think are necessary for design
    • development of design process through the years
  • design factors
    • aesthetics
    • functional
    • production
    • usability
    • social
    • creative
  • MASLOWS hierarchy of needs and needs in design
  • things to do with thinking about design when design different thinking
    • physio-pleasure
    • socio-pleasure
    • psycho-pleasure
    • ideo-pleasure
  • THE 10 COMMANDMENTS
    1. problem discovery
    2. fantasy generation
    3. usefulness (easy to use)
    4. difference seeking
    5. technology
    6. restructure everything
    7. material
    8. belief building
    9. attract attention
    10. story telling

korea: project development

DESIGN BRIEF

taking something form korea and branding it for the uk or vise versa (making it related to the difference in cultural market and develop something that could be useful in the urban market of the uk)


 

NOTES

  • cartoonish idea and images …. signs for everything were cartoonish design
  • justify the reason it would be good idea for the uk ect
    • how its used in the korea and the influences to how it would work and be in the uk
  • key words
    • empathy
    • observe
    • key facts- culture
  • ROOF TOP GARDENS
    • using the space
    • oasis
    • airport flower / plant features (something that people don’t tend to notice but separate the grey building and makes it look a bit nicer)
    • how to have something pretty to help in a bland space\
    • how the birds are everywhere even though its the middle of a polluted city
    • there on the top of homes (shack houses in between skyscrapers) and on the top of hotel buildings and business buildings WHY?
    • tree standards?
    • oxygen limits?
    • pollution cleaning?
    • not enough space on the streets to put the trees
    • filling the space
    • making the use of all the space to make it nicer
    • or is it a private garden as theres no space on the street for gardens
  • MEDICAL PACKAGING
    •  pill pot idea (with ceramic bowl)
    • rebeccas medicine .. individual packets with several pills
    • traditional medicines
    • teas

 

RESEARCH PLAN

  • medical pharmacy
  • traditional Korean medicines (store)
  • look at packaging and how it differs on different medications
  • look at rebeccas pill packets/ perhaps take pictures of her using them
  • teas and herbal or root/veg remedies
  • traditional Korean pots (small containers )
  • maybe design it in a way of Korean ceramic or wooden carved box
  • usability for the elderly????

 

DEVELOPMENT OF IDEA

  • juices with other herbal teas
  • herbal tea mixes
  • smoothie
  • fresh made pomegranate juice
    • look into how its made
  • pom juice
    • whole fruit
    • seeds and all
    • are the seeds what you need to get the nutrients