Korea: project – primary and secondary research

3

Shop inside an indoor market, had many product of ginseng, obviously has many properties in korea, this tea came in a gold and red box with a large image of the ginseng root on the front. The packets are granulated ginseng root which you would stir into hot or cold water, then add honey to if you wanted to… a bit like lemsip. There was also a honey marmalade jar which I was also told that was good for colds. This shop also sold ginseng liquor and candy ginseng. The same man told me that pomegranate tea was customary for women to drink on a regular basis as it was good for women has it has a lot of iron and vitamins in it that help women and also is good for blood.

5

I noticed several things when I went to a few pharmacy… no computers of any kind… only paper notes and prescription pads…. Two girls in the middle of the room who dealt with money and the tills… several people talking to people over the front desk … several people getting the medication slips and finding the correct medicine required … when we walked in we said it does smell like a pharmacy but not a typical pharmacy like in the uk, more like halls mints, very clean and chemically but not an annoying smell… all the packaging in the pharmacy is typical boxes or pill bottles. But differs with the very bright writing and images that help to clearly state what it should be used for.

7

taeyangin, taeumin, soyangin, and soeumin (developed late 19th century)

Congenital formation of certain organs (own symptoms and treatments)

TY; strong lungs and weak liver

TE; strong liver and weak lungs

SY; strong spleen and weak kidneys

SE; strong kidneys and weak spleen

 

8

Acupuncture is described as a holistic form of healing (aims to remove the underlying cause  rather than suppressing the symptoms)

Branched out into cosmetics: safe natural way to reduce the signs of again that’s not invasive as plastic surgery (needles work to improve muscle ton in the face and neck while also treating internal imbalances)

  • Back pain, knee pain, facial pain, arthritis, stroke, hypo tension, depression, gastric ect.

 

10

Herbal medicine is NOT ONLY used to cure illness

Preventive measure (tea)

Tea;  root of plants, fruits and bark of the plant

“yakjeon Golmok” alley of medicine stores

 

11

Mixing 3 tablespoons of pom juice in 7 ounces of fluid: 16% of daily value of fiber 10% of potassium based on a 2000 calorie diet

Potassium helps lower blood pressure and maintain a steady heartbeat, while vit K is needed for healthy bones and blood clotting

Antioxidants; help the body fight and prevent our cells from aging/ boost immune system, fight and lower the risk of cancer and prevents diabetes.

Benefits; antioxidants and nutrients , lower risk of cancer and diabetes, prevents blood plates from clumping together(the same if u were taking a daily aspirin), people with heart disease allows more oxygen to get to the heart, anti-inflammatory properties (slowed down joints conditions such as osteoarthritis) protects body cartilage and reduces pain to do with joint conditions.


 

NOTES AFTER PRESENTATION

At he end of the final presentation do a round up of global citizen .. and reflect on the final differences

Difference between the tea bags and how they work… do at the beginning and the end and show how the design is Korean but is also allocated for the uk….

ARRIVED IN KOREA THESE WERE MY FINDING AND I LIKED THIS (REBBECAS MEDICAL PACKAGING)… THE SHOW THE PRIMARY RESEARCH …

PRESENTATION STYLE BIG PICTURE SO THAT THEY CAN BE SEEN PROPERLY

TARGET MARKET ?????? WOMEN???? OR TEA DRINKERS


 

CONTINUED RESEARCH

12

  • hazer baba turkish tea
    • 0% of all daily values
  • nous persain tea pyramids
    • hibiscus,apple, blackberry leaves, liquorice root, pomegranate petals, natural pomegranate flavoring, other natural flavours
    • 0% nutritional values
  • pomegranate green tea Twinings
    • green tea and natural flavoring 18%
  • tetley raspberry and pomegranate tea
    • no nutritional values
    • green tea, natural flavoring, raspberry pieces (1%) and pom juice granules (1%)
  • DONT HAVE THE HEALTH BENEFITS OF THE VITAMINS AND DAILY VALUES GIVEN BY POMEGRANATE JUICE

13

  • biona organic pomegranate juice
    • per 100ml; 0.7g protein/ 16.7g carb/ 0.6g fat
    • 100% organic pure pomegranate juice (not from concentrate)
  • pomegreat 100% prue pom juice
    • 100% pure pom juice
    • 100ml: 11.6G carbs/ 11.6g Sugar/ 0.3g protein
  • Pom wonderful 100% pom juice
    • described as a no added sugar / preservatives or colorants./ not a low calorie food/ good source of potassium/ gluten free and flash pasteurized
    • 8oz; potassium 600g (17%)/ carbs 38g (13%)/ sugar 32g
  • ONLY JUICE TO BE LABELED WITH POTASSIUM
  • WHERE THE FIBER THAT IS CLAIMED TO BE IN POM JUICE

16

  • 4 MAIN IDEAS
    • juice with herbal tea mix
    • herbal tea/ blooming tea
    • smoothie
    • fresh made pom juice
  • pomegranates are rich in Vit C, Pottassium and fiber is found in the seeds and contains 48% of recommended daily Vit C
  • you can freeze the seeds and make them last for up to a year
  • juice (fresh) can be kept for 3 days / or frozen for up to 6 months

17

  • based on pom juices health properties i thought the elderly would be a good target market
  • but based on cultural values in korea i believe it should be aimed more at 35-50 year olds both men and women
    • as at these ages people are more prone to heart attack which leads to complications and heart disease also diagnosis of diabetes with an ave of 63% being diagnosed between the ages of 40 -64 yrs old
  • most deaths from heart disease are caused by a heart attack
    • 124000 attacks in the uk every year
    • 11% & 15% admitted to the hospital with a heart attack die within 30 days
    • chances of dying increase with age and is increased in higher in women than men
    • 1 million me and 500,000 women living in the uk who have had a heart attack with more than 900,000 under the age of 75

18

  • main list of big idea point for me to develop from
  • research shows that the seeds are a main source of the vitamins and fiber content (as well as the juice itself)
  • therefore a: smoothie/ non-strained drink/ dried seed or one shot drink would be most viable for my target market and allow the product to be as useful as possible
  • pom juice on the market currently is strained so that it is smooth with no bits of seeds in it .. which i can only assume is based on consumer satisfaction

19

  • DEVELOPMENT OF IDEA
    • ive noticed everywhere we go for food there is already a stacked of metal water cups on the table and either corn tea or buckwheat tea
    • there about half the size of a regular glass
    • so i thought i could use that part of korean culture in my project tieing in the design and functionality of the metal cups

20

  • i thought it would be a good idea to look into traditional ceramic cups as well, as they are all very detailed and are in lot of different style

22

  • by looking into traditional ceramic cups i realized i could take the project in 2 ways either
  • taking a traditional design for a korean or its tea cup
  • a typical drink where you would shake/open/drink and then throw it away
  • going off that i did designs for both options

23

  • what am i designing for ?
    • health
    • easy access
    • full nutrients value
    • traditional korean values
  • what do health drinks look like in the uk
  • as seen earlier drinks that are advertised to help with health problems lie

24

  • i have chosen to make a cup with a traditional korean tea cup design with a blending mechanism in it so that the consumer gets the full health benefits and nutrients from the pomegranate fruit and seeds

27

  • through this project i used traditional korean value of medicine, as they are quite focused on preventative measures and i focused on traditional korean tea cups as main featured in my design .
  • my global citizen steps in the brooks format
    • then by reflecting on existing products and how daily life is in the uk, i changed my initial design to fit in with uk values
    • changing the cup from a mortal and pestal concept to the blender concept
  • as in the uk we are usually in a rush, however we always make time for our morning coffee. so by changing it to a blender run off batteries or chargeable it make the cup portable and quick and easy to use anywhere
  • i also thought the blender would fit better in the british culture as were not very happy when there are big heavy bits in our drinks
    • which when i experimented with a pomegranate i found happened a lot and they all ended up in the bottom of the glass
  • helping me to complete the cross cultural section of the brookes format

 

UNFORTUNATELY I WASN’T ABLE TO SAY ALL OF THIS DURING MY PRESENTATION AS THE TIME ALLOWED WAS NOT ENOUGH. AND EVEN THOUGH MY FEED BACK WAS GOOD AFTER THE PRESENTATION IN KOREA… I AND MY TUTORS BELIEVE THAT IT WAS A GOOD PROJECT AS A DESIGN PROJECT BUT FOR THE PURPOSE OF THE TRIPS I NEEDED TO TAKE IT IN ANOTHER DIRECTION, BASING MY PROJECT MORE ON THE CULTURAL ASPECTS OF KOREA AND REFLECTING UPON THOSE.

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s