Korea: Rich Parc Lecture

“GOOD DESIGN THINKING”

  • finding what good design is?
    • coke bottle
      • ergonomic
      • aesthetics
      • branding it clear
      • design in a useful way (non-slip edges on the bottle)
  • interaction with the item is very important (ie ipods have a lot of information but has a very easy efficient interface
  • THE GOOD THE BAD AND THE UGLY
  • what are we looking for?
    • aesthetics
    • function
    • usability

1900 ————————————————–2000

  • form, function,needs,emotion,fashion fantasy
    • all things that designers have used or think are necessary for design
    • development of design process through the years
  • design factors
    • aesthetics
    • functional
    • production
    • usability
    • social
    • creative
  • MASLOWS hierarchy of needs and needs in design
  • things to do with thinking about design when design different thinking
    • physio-pleasure
    • socio-pleasure
    • psycho-pleasure
    • ideo-pleasure
  • THE 10 COMMANDMENTS
    1. problem discovery
    2. fantasy generation
    3. usefulness (easy to use)
    4. difference seeking
    5. technology
    6. restructure everything
    7. material
    8. belief building
    9. attract attention
    10. story telling
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