Mind your own Business: The Idea

THE BASIC IDEA

  • sale date
  • tuesday before valentines day (9th feb)
  • make valentines products …. the usual; cards, chocolates, flowers, teddy bears
  • how to get away from the usual valentines products…. and create something new to sell
  • how to design a product line based on valentines gifts but completely original and turn it into something that university students and staff will want to by
  • HANDMADE CARDS AND CHOCOLATES

 

INITIAL SEARCH FOR VALENTINES CARDS AND CHOCOLATES (THE NON-SOPPY KIND)

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  • after this search and a group discussion we decided to make flat chocolates with details of the phrases we chose (based on the Audrey Hepburn chocolate above)
  •  hand making cards and chocolates …. more creative and artistic .. more original and will make more people want to buy them
  • using classic phrases of this generation and time 
    • netflix and chill
    • I would 
    • Id swipe right 
    • forget spooning lets just fork 
    • #stud 
    • vodka will be my valentine
  • using theses phrases will make it more appealing towards our target market and most frequent customers at the university
  • also by using these phrases they could work for any occasion not just valentines (birthdays, anniversary)
  • making the products less soppy and more original…. for the market and the buyers

 

FINALIZING THE IDEA

  • cards
    • colours to make them bright and individual
    • hand painted (brush strokes) to make them look more creative and artsy
    • not printed in normal boring text
    • use the same text as the logo… posters… stickers… and cards to keep everything look the same ( keep up with the brand)
    • screen print the design of the card in white on top of the colour to create an artistic look…. and get the handmade look
  • chocolates
    • instead of just selling plan old boring chocolates in boxes … make something completely original …CHOCOLATE CARDS
    • a slab of chocolate with a design on made out of milk and white chocolate
    • and a post card that stand up with the same design as the cards have to tie the products together
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